J. Michael Warner: Building a Link Farm

A key ingredient to my Internet Marketing strategy is the building of my Link Farm.  As I said in a previous post, “Developing a Market Strategy” one of the ways to insure you have lots of traffic and score well with the search engines is to develop a lot of links to the main page of your website as well as the individual pages.

Before we get to far into this let me say first that it is a great idea to watch this video of Matt Cutts at Wordcamp discussing SEO and WordPress.  Matt Cutts is the guy at Google in charge of fighting Spam and is the person that seems to speak the most for Google when it comes to the subject of SEO.  He does a great job explaining how the Google algorithm grades pagerank and grades the strength of a link that goes from one page on the internet to another. So, lets say that Ebay has a pagerank of 100 (real strong, big, powerful, well aged site with millions of links)  you start a brand new site with a few pages and links.  Your site could be basically a 5 compared to Ebay.  Not to powerful.  If you put one link on your site (site a) that links to another site (site b) you have just started, you now pass on that page rank of 5 from your older site (site a) to your newer site (site b).  If you put 2 links on site a to a couple different pages on site b or site c, then each link passes on 2.5 in power to each of those pages.  So it is preferable to get links on older, bigger, more powerful sites.  Having said that, I believe an important aspect to building a powerful Internet Marketing program is to establish your own stable of websites, your own link farm.

 

J. Michael Warner: Building a Link Farm.